Your Words Can Make You Rich: Communication Secrets from Aurora Winter
In business, success often comes down to one thing — communication. The way you speak, write, and share your message can either attract opportunities or push them away. Yet, many business owners and professionals underestimate just how powerful their words can be.
Here are the main takeaways from their discussion, along with actionable steps you can implement right away.
The Neuroscience of Communication
Aurora emphasized the importance of understanding the neuroscience behind effective communication. She broke it down into three key steps:
Appeal to the Croc Brain: This is the ancient reptilian part of the brain that responds to fear, novelty, and immediate rewards. To capture attention, your message needs to be novel, slightly fear-inducing, or promise something desirable.
Social Proof: Once you have attention, the next step is to provide social proof. This appeals to the midbrain, which is concerned with social status and connections. Mentioning awards, testimonials, or any form of validation from others can help solidify your message.
Cerebral Cortex Engagement: Finally, engage the cerebral cortex by providing detailed information, statistics, or stories. This is where you can dive deeper into your message, but remember to keep re-engaging the croc brain and midbrain to maintain attention.
The Importance of Practice
Aurora highlighted the significance of practice in mastering communication. She mentioned that even Steve Jobs, despite his busy schedule, would practice for three weeks before an Apple launch. The key takeaway here is that effective communication requires consistent practice and refinement.
Knowing Your Audience
Before crafting your message, start with you: what do you love, and what are you great at? Then, identify who would find that valuable.
This clarity ensures that your communication resonates with the right people. When your message aligns with your purpose and audience, it naturally attracts the clients, opportunities, and results you want.
Action Steps
Here are three actionable steps you can take to improve your communication skills:
Practice Regularly: Just like going to the gym, you need to put in the reps to get better at communication. Start by creating short videos or blog posts and aim to produce at least 100 pieces of content. Your first few attempts may not be perfect, but you'll improve over time.
Collect and Use Social Proof: Gather testimonials, case studies, and any form of validation from your clients or peers. Use these in your communication to build credibility and trust.
Craft a Clear Message: Use the three-step neuroscience approach to structure your message. Start with a hook to capture attention, provide social proof to build trust, and then dive into the details. Repeat this process to keep your audience engaged.
Effective communication is a powerful tool that can significantly impact your business and personal life. By understanding the neuroscience behind it, practicing regularly, and knowing your audience, you can turn your words into wealth. As Aurora Winter aptly put it, "It's never too late to become a better communicator." So start today and watch how your improved communication skills can transform your interactions and business outcomes.
Resources
Grab Brad's tell-all book: The Contractor Profit Blueprint
