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Why Core Values Matter More Than Skills

September 03, 20253 min read

In a recent podcast episode, Ryan Hogan, co-founder of Talent Harbor, shared invaluable insights on recruiting, scaling businesses, and the importance of core values. With a diverse background that includes military service and entrepreneurship, Ryan's journey offers a wealth of knowledge for business owners looking to grow and succeed.

Here are the main points from the discussion, along with actionable steps you can take to apply these lessons to your own business.

Key Insights

1. The Importance of Core Values

Ryan emphasized that an organization cannot hire effectively if it doesn't know why it exists. Core values are not just buzzwords; they are the behaviors and principles that drive the success of the organization. These values should be clearly defined, lived, and breathed by everyone in the company. They are crucial for making decisions, taking action, and ensuring that new hires are a good fit.

2. Hiring for Culture Fit

One of the most common mistakes businesses make is hiring based solely on skills and experience. Ryan pointed out that over 50% of the time, new hires fail because their core values do not align with those of the organization. It's essential to hire individuals who not only have the necessary skills but also fit well with the company's culture and values.

3. The Role of the Owner

For a business to scale, the owner must be willing to step back and delegate responsibilities. This often involves hiring a general manager or an integrator to handle day-to-day operations, allowing the owner to focus on strategic growth. Ryan shared his own experience of having to detach from the business due to his military commitments, which forced him to trust his team and focus on the bigger picture.

4. The Power of Partnerships

Ryan also highlighted the importance of finding the right partners. Whether it's a co-founder or a key hire, having someone who complements your skills can be a game-changer. This partnership can provide the balance needed to drive the business forward and achieve significant growth.

Action Steps

1. Define and Live Your Core Values

Take the time to identify your company's core values. These should reflect what makes your organization unique and guide your decision-making processes. Once defined, ensure that these values are communicated clearly to your team and are a part of your daily operations. Regularly discuss and reinforce these values in team meetings to keep them top of mind.

2. Hire for Culture Fit

When recruiting new team members, prioritize cultural fit alongside skills and experience. Develop interview questions that help you assess whether candidates align with your core values. Consider implementing a trial period or project to see how well they integrate with your team and culture before making a final decision.

3. Delegate and Focus on Growth

As a business owner, it's crucial to recognize when it's time to delegate responsibilities. Identify areas where you can step back and allow others to take the lead. This might involve hiring a general manager or an integrator to manage day-to-day operations. By doing so, you can focus on strategic growth and long-term planning.

4. Consider Strategic Partnerships

If you're struggling to grow your business on your own, consider finding a partner who complements your skills. This could be a co-founder, a key hire, or even a strategic alliance with another business. The right partnership can provide the balance and expertise needed to take your business to the next level.

Scaling a business is no small feat, but with the right approach to recruiting, a strong focus on core values, and strategic delegation, it is achievable. By implementing these action steps, you can set your business on a path to sustainable growth and success. Remember, the journey of entrepreneurship is not one you have to take alone. Surround yourself with the right people, and you'll be well on your way to achieving your business goals.

Resources

Grab Brad's tell-all book: The Contractor Profit Blueprint

https://thecontractorprofitblueprint.com

As a former Marine from Southern Indiana, Brad understands the importance of leadership, grit, and determination. After the Marines, Brad worked various jobs until he founded a successful construction business specializing in high-end Handyman and Residential Remodeling, completing over 2,500 jobs for 900+ customers. 

Now focused on coaching, Brad helps contractors break free from the crazy cycle of struggle, driven by a passion to support those striving to build businesses with integrity, ensuring they don't give up on their dreams. 

He believes everyone has the opportunity to create abundance in their life, business and community, but oftentimes they fall short due to a lack of knowledge. His mission is to grow people, create community and live abundantly.

Brad Huebner

As a former Marine from Southern Indiana, Brad understands the importance of leadership, grit, and determination. After the Marines, Brad worked various jobs until he founded a successful construction business specializing in high-end Handyman and Residential Remodeling, completing over 2,500 jobs for 900+ customers. Now focused on coaching, Brad helps contractors break free from the crazy cycle of struggle, driven by a passion to support those striving to build businesses with integrity, ensuring they don't give up on their dreams. He believes everyone has the opportunity to create abundance in their life, business and community, but oftentimes they fall short due to a lack of knowledge. His mission is to grow people, create community and live abundantly.

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