The Power of Rebranding
Changing the name of a business is a big choice that can bring both possibilities and problems. Chris Blauch of Blue Mountain Bathrooms recently talked on our new podcast episode about how he changed his business name from Blauch Building Services to a more focused and interesting one.
Here are Chris' key points and some steps that anyone thinking about rebranding can take.
Key Takeaways
1. Figure out why you need to rebrand
In 2013, Chris started Block Building Services, a business that does many things. But he found that the wide scope made it hard to make processes that could be used again and again and to grow the business. Finally, he understood that specializing in one area, like redoing bathrooms, would help him organize and work more efficiently. This was the turning point.
2. Get over your fear of change
It can be scary to rebrand, especially if you've worked hard on your present brand for years. Chris got a lot of negative feedback from his friends and even his fiancée. He knew that the long-term rewards would be greater than the short-term problems, though. He stressed how important it was to get past your fears and focus on the growing opportunities and better customer service.
3. Make your brand stand out.
Big Blue the Sasquatch, the company's mascot, is one of the things that makes Blue Mountain Bathrooms stand out. This interesting and fun figure helps the brand stand out and be remembered. Chris used the mascot in many parts of the business, from marketing materials to meetings with customers. This made the brand experience fun and cohesive.
4. Use technology and get help from professionals
Chris came up with names and ideas with the help of AI tools like ChatGPT. He also hired professional designers to make a brand logo that looked good and fit together well. Blue Mountain Bathrooms is now a well-known and trusted name in their niche thanks to the money they spent on good design and branding.
5. Connect with your audience
Chris ran a contest to guess the new name, which helped generate excitement and engagement around the rebrand. This not only created buzz but also made the transition smoother for existing customers.
Action Steps
1. Evaluate Your Current Brand
Look closely at your present brand and mark any flaws or places where it could be better. Are you trying to do too many things? Is your company name and identity easy to understand and remember? These things will help you decide if changing is the right thing to do.
2. Plan Your Rebrand Strategically
If you want to change, you should carefully plan the steps you will take. If you want a polished and consistent brand personality, you might want to hire professionals for design and marketing. To improve your ideas, use tools like AI for market study and coming up with new ones.
3. Engage and Inform Your Audience
During the renaming process, keep your customers in the loop. To get people interested and excited, use giveaways, email newsletters, social media, and even Facebook. Make sure that the new brand shows up on your website, in your marketing papers, and anywhere else that customers will see it.
Rebranding can be a powerful tool for business growth and improved customer experience. Chris Block's journey with Blue Mountain Bathrooms highlights the importance of focusing on a niche, overcoming the fear of change, and creating a memorable brand. By evaluating your current brand, planning strategically, and engaging with your audience, you can successfully navigate the rebranding process and set your business up for long-term success.
Resources
Grab Brad's tell-all book: The Contractor Profit Blueprint
