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The Gold Standard of Employee Onboarding: Insights from Servecraft

Strategy
November 28, 2024•3 min read

It's more important than ever to find and keep top talent in today's tough job market. Tim Dugan and Palmer Stoll from Servecraft talked about their creative way of training new employees, which not only helps them do well but also builds a strong business culture.

Here are the main points they talked about and steps you can take to put them into action in your own company.

Key Insights from Servecraft's Onboarding Process

  1. Creating a Welcoming Environment: Servecraft emphasizes the importance of making new employees feel valued from day one. Their onboarding process includes a "swag table" filled with company-branded gear, tools, and safety equipment. This thoughtful gesture helps new hires feel prepared and excited about their roles, akin to a "Christmas morning" experience.

  2. Personalized Onboarding Experience: The onboarding process at Servecraft goes beyond just handing out gear. New hires are introduced to their team members, given a comprehensive overview of the company structure, and provided with a PowerPoint presentation outlining expectations. They even conduct onboarding lunches, allowing new employees to connect with their colleagues on a personal level.

  3. Focus on Long-Term Relationships: Servecraft understands that retaining good employees is just as important as hiring them. They invest time in getting to know their employees, asking about their hobbies, interests, and career aspirations. This approach not only helps in building a strong team but also encourages employees to refer their friends and colleagues, creating a positive cycle of recruitment.

  4. Utilizing Social Media for Recruitment: The company has effectively leveraged platforms like TikTok to showcase their onboarding process. Their videos have gone viral, attracting attention from potential candidates and even individuals from other countries looking to join their team. This innovative use of social media serves as both a recruitment tool and a way to highlight their unique company culture.

  5. Continuous Improvement: Servecraft is committed to refining their onboarding process based on feedback and experiences. They conduct multiple rounds of interviews to ensure the right fit and are open to making adjustments if a new hire doesn't align with the company culture.

Action Steps for Your Organization

  1. Develop a Comprehensive Onboarding Plan: Create a structured onboarding process that includes not just paperwork but also introductions to team members, training sessions, and social activities. Consider implementing a "swag table" to provide new hires with company-branded items that make them feel part of the team from day one.

  2. Foster Personal Connections: Schedule informal lunches or team-building activities during the onboarding period. Encourage existing employees to share their experiences and insights, helping new hires feel more comfortable and integrated into the company culture.

  3. Leverage Social Media: Use platforms like TikTok, Instagram, or LinkedIn to showcase your company culture and onboarding process. Share videos and testimonials from new hires to attract potential candidates and demonstrate your commitment to a positive work environment.

  4. Solicit Feedback and Adapt: After each onboarding cycle, gather feedback from new hires about their experience. Use this information to make necessary adjustments to your onboarding process, ensuring it remains effective and engaging.

    By implementing these strategies, you can create a welcoming and supportive environment for new employees, ultimately leading to higher retention rates and a more cohesive team. Remember, investing in your employees from day one is not just a good practice—it's a smart business strategy.

    Resources

    Websites: https://servecraft.com/

    https://crownmechanical.com/

    Email: [email protected]

    Facebook: https://www.facebook.com/profile.php?id=61554477282955

    Instagram: https://www.instagram.com/serve.craft/

    LinkedIn: https://www.linkedin.com/company/servecraft/

    TikTok: https://www.tiktok.com/@crownmechanical

    Grab Brad's tell all book: The Contractor Profit Blueprint

    https://thecontractorprofitblueprint.com

    Visit our official website:
    www.thecontractorprofitblueprint.com

onboardingswag tablebusiness managementrecruitingemployee referrals
As a former Marine from Southern Indiana, Brad understands the importance of leadership, grit, and determination. After the Marines, Brad worked various jobs until he founded a successful construction business specializing in high-end Handyman and Residential Remodeling, completing over 2,500 jobs for 900+ customers. Now focused on coaching, Brad helps contractors break free from the crazy cycle of struggle, driven by a passion to support those striving to build businesses with integrity, ensuring they don't give up on their dreams. He believes everyone has the opportunity to create abundance in their life, business and community, but oftentimes they fall short due to a lack of knowledge. His mission is to grow people, create community and live abundantly.

Brad Huebner

As a former Marine from Southern Indiana, Brad understands the importance of leadership, grit, and determination. After the Marines, Brad worked various jobs until he founded a successful construction business specializing in high-end Handyman and Residential Remodeling, completing over 2,500 jobs for 900+ customers. Now focused on coaching, Brad helps contractors break free from the crazy cycle of struggle, driven by a passion to support those striving to build businesses with integrity, ensuring they don't give up on their dreams. He believes everyone has the opportunity to create abundance in their life, business and community, but oftentimes they fall short due to a lack of knowledge. His mission is to grow people, create community and live abundantly.

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