Elevate Your Business: Lessons from Jacob Lawson
We interviewed Jacob Lawson, owner of Extraordinary Flooring and author of "Make It Extraordinary: 27 Life-Changing Lessons to Help You Elevate Beyond the Ordinary." Jacob presented his 20-year flooring experience and attitude on making life extraordinary.
Here are the main points from our conversation, along with actionable steps you can take to elevate your own business and life.
Key Takeaways
1. The Power of Rebranding
Jacob started his business as Big Jake's Affordable Flooring, which attracted budget-conscious clients and limited his growth. An "aha" moment led him to rebrand as Extraordinary Flooring, which transformed his business trajectory. Within months, he was working on multi-million dollar homes and dealing with affluent clients.
Action Step: Evaluate your current brand. Does it reflect the quality and type of clients you want to attract? If not, consider a rebrand that aligns with your vision and values.
2. Niche Down to Stand Out
Initially, Jacob's business offered a wide range of flooring services, which spread his resources thin. By focusing on decorative concrete and epoxy coatings, he found a niche with less competition and higher profitability.
Action Step: Identify a niche within your industry where you can become an expert. Specializing can set you apart from competitors and allow you to charge premium prices.
3. Mentorship and Team Building
Jacob emphasizes the importance of mentoring employees to become their highest selves. He leads by example and engages in team-building activities to foster a positive work environment.
Action Step: Implement regular team meetings and activities that promote unity and personal growth. Lead by example to inspire your team to strive for excellence.
4. Know Your Numbers
One of Jacob's most crucial lessons is the importance of knowing your numbers, both in business and personal life. Understanding your expenses, overhead, and revenue is essential for making informed decisions and ensuring profitability.
Action Step: Start tracking all your business and personal expenses meticulously. Use this data to create a budget and identify areas where you can cut costs or invest more wisely.
5. Embrace the Journey
Jacob believes in the concept of "God's divine time," meaning that everything happens when it's supposed to. He advises enjoying the journey and being grateful for the present while striving for future goals.
Action Step: Practice gratitude daily. Reflect on how far you've come and celebrate small wins. This mindset will keep you motivated and focused on your long-term goals.
Conclusion
Jacob Lawson's journey from a general flooring contractor to a niche expert in decorative concrete and epoxy coatings offers valuable lessons for any entrepreneur. By rebranding, niching down, mentoring your team, knowing your numbers, and embracing the journey, you can elevate your business and life to extraordinary levels.
Ready to Take Action?
Rebrand if Necessary: Assess your current brand and make changes to attract your ideal clients.
Find Your Niche: Identify a specific area within your industry where you can excel and stand out.
Track Your Numbers: Start keeping detailed records of all expenses and revenues to make informed business decisions.
By implementing these steps, you'll be well on your way to making your business and life extraordinary. For more insights, be sure to check out Jacob Lawson's book, "Make It Extraordinary: 27 Life-Changing Lessons to Help You Elevate Beyond the Ordinary."
Resources
Join my free Facebook group for Contractors: https://www.facebook.com/groups/contractorprofitblueprint
Free Sales Guide: https://theprofitclub.hammerandgrindpodcast.com/sales-training-optin
Profit Journal: https://www.lulu.com/shop/brad-huebner/profit-journal/paperback/product-ype4j9.html?q=profit+journal&page=1&pageSize=4
Direct Links:
Website: https://www.extraordinaryflooring.com/
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