Building a Playground Equipment Business That Scales: Lessons from Nicholas Breedlove
Most people think the playground equipment business is simple: sell swings, install slides, move on.
Nicholas Breedlove knows better.
What started with door-to-door sales, long drives, and hands-on installs turned into one of the most recognizable commercial playground operations in the country.
Here are the main points from their conversation, along with actionable steps for aspiring entrepreneurs.
Key Takeaways
1. Diverse Business Model
Nicholas's company operates under three trade names: PlaygroundEquipment.com, AAA State of Play, and the upcoming Playgrounds.com. This diversified approach allows them to cater to different market segments and expand their reach. They manufacture, supply, design, inspect, and install commercial playgrounds across the U.S., working with around 230-240 small businesses.
2. Importance of Maintenance
Playground equipment, like any other high-use product, requires regular maintenance. Nicholas emphasized that even though playgrounds are built for the outdoors, constant use by children necessitates ongoing upkeep. His company has a network of trained professionals to handle maintenance and repairs, ensuring the longevity and safety of their installations.
3. Overcoming Early Challenges
Nicholas's journey began with door-to-door sales and installations, often traveling across the country. This hands-on experience was crucial in understanding the market and building a robust business model. Transitioning to online sales and scaling the business required adaptability and a willingness to embrace new methods.
4. Handling Betrayal and Legal Issues
One of the significant challenges Nicholas faced was dealing with internal betrayal. A former employee created fake distributorships to siphon off leads and profits. This experience taught Nicholas the importance of having strong core values, checks and balances, and a clear company structure to prevent such issues.
5. Core Values and Company Culture
Nicholas highlighted the importance of core values and a strong company culture. After facing betrayal, he realized the need for a clear mission and values that guide hiring and operational decisions. This focus on culture helps in attracting and retaining the right talent, ensuring long-term success.
Action Steps
1. Diversify Your Business Model
Consider expanding your business into different market segments or related industries. This can help mitigate risks and open up new revenue streams. For example, Nicholas's company operates under multiple trade names, each catering to different aspects of the playground equipment market.
2. Prioritize Maintenance and Customer Support
Ensure that your products or services come with robust maintenance and support options. Regular upkeep not only extends the life of your products but also builds trust with your customers. Establish a network of trained professionals who can handle maintenance and repairs efficiently.
3. Establish Strong Core Values and Company Culture
Define and implement core values that resonate with your mission and vision. These values should guide your hiring decisions and daily operations. A strong company culture helps in attracting the right talent and fosters a sense of belonging and commitment among employees.
Nicholas Breedlove's journey with PlaygroundEquipment.com offers valuable lessons for entrepreneurs. From diversifying the business model to prioritizing maintenance and establishing strong core values, these strategies can help build a successful and resilient company. By taking these actionable steps, you can set your business on the path to long-term success.
Resources
Nicholas Breedlove's LinkedIn: www.linkedin.com/in/nicolas-breedlove/
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