Why Deck Builders Who Use AI Will Win the Marketing Game
In today’s competitive landscape, standing out as a contractor, especially a deck builder, requires more than good craftsmanship. It demands smart marketing, quick communication, and a stellar customer experience.
Here’s how AI is revolutionizing marketing for deck builders, along with action steps you can implement right away.
Key Points
1. AI Is Your Assistant, Not Just a Tool
Many people still view AI, particularly tools like ChatGPT, as mere content generators. However, April emphasizes that AI should be seen as an assistant that can enhance efficiency in various aspects of business operations. By strategically utilizing AI, deck builders can streamline processes, improve customer interactions, and ultimately drive growth.
2. Consumer Behavior Has Shifted
The way consumers make purchasing decisions has changed dramatically. With the rise of AI and generative search tools, potential customers often seek information without even visiting a website. They expect quick answers and immediate engagement. This shift means that deck builders must adapt their marketing strategies to meet these new consumer expectations.
3. Reputation and Reviews Matter
In today's digital age, having a strong online presence is crucial. Consumers often research businesses online before making a decision. April highlights the significance of reviews and how they influence credibility. Deck builders must actively manage their online reputation and ensure they are visible across multiple platforms.
4. Crafting a Seamless Customer Journey
Understanding the customer journey is vital for converting leads into clients. Deck builders should map out the entire experience from initial contact to project completion. By providing valuable content and maintaining communication throughout the process, businesses can build trust and enhance customer satisfaction.
5. Efficiency Through Automation
April discusses the importance of using technology to automate processes, such as follow-ups and project management. Tools like Sales Jumpstart can help deck builders respond to inquiries promptly, ensuring that potential clients feel valued and informed.
Action Steps for Deck Builders
1. Explore AI Tools
Start by exploring AI tools that can assist in your marketing efforts. Consider using chatbots for customer service, AI-driven content creation tools, or project management software that integrates AI features. Familiarize yourself with these tools and assess how they can streamline your operations.
2. Enhance Your Online Presence
Take a close look at your online presence. Ensure your website is up-to-date, user-friendly, and contains valuable content that addresses common customer questions. Actively manage your Google Business Profile and encourage satisfied clients to leave reviews. This will not only improve your credibility but also enhance your visibility in search results.
3. Map the Customer Journey
Spend time mapping out the customer journey for your business. Identify key touchpoints where you can engage with potential clients, from initial inquiries to post-project follow-ups. Create content that addresses common questions and concerns at each stage of the journey. This proactive approach will help you build trust and establish a strong relationship with your clients.
4. Automate Follow-Ups and Communication
Implement automation tools to streamline your communication with clients. Use email marketing software to send regular updates, maintenance tips, and check-ins after project completion. This not only keeps your brand top-of-mind but also enhances the overall customer experience.
The integration of AI into marketing strategies is no longer optional; it’s essential for deck builders looking to thrive in a competitive market. By embracing AI as an assistant, enhancing online presence, understanding the customer journey, and leveraging technology for efficiency, deck builders can position themselves for success. Start taking these actionable steps today to stay ahead of the curve and meet the evolving expectations of your clients.
Resources
Grab Brad's tell-all book: The Contractor Profit Blueprint
