Tools of the Trade

The Top 10 List of everything

Brad's Top 10

1.

The E-Myth Revisited

By Michael Gerber

This should be the first book anyone reads. Most people get it entrepreneurship wrong.

2.

Profit First

by Mike Michalowicz

Helps you run your business so you get paid first.

3.

Mindset

By Carol Dweck

Learn the difference between Fixed and Growth Mindsets and why this could by holding you back.

4.

Extreme Ownership

By Jocko Willink

Every great leader needs to understand what real ownership is. This is on my reading list for my team.

5.

The Dichotomy of Leadership

By Jocko Willink

A continuation of Extreme Ownership and a deep dive into what it looks like in real life.

6.

Flash Foresight

By Daniel Burrus

Learn how top businesses predict trends and solve problems before they even happen. The ultimate thinking outside the box book.

7.

They Ask, You Answer

By Marcus Sheridan

If you want to become the authority in your business and in your area. This book will blow your mind.

8.

The Infinite Game

By Simon Sinek

Stop thinking small and start thinking big. Find out why Apple wants to beat itself and why Microsoft wants to beat Apple

9

Never Split the Difference

By Chris Voss

One of the books on our Profit Sales System is based on. The perfect book on negotiation and communication.

10.

Building a Story Brand

By Donald Miller

Learn how to tell a story with your business and get people to love your brand.