Tools of the Trade

Our Top 10 List of everything

Brad's Top 10

1.

The E-Myth Revisited

By Michael Gerber

This should be the first book anyone reads. Most people get it entrepreneurship wrong.

2.

Profit First

by Mike Michalowicz

Helps you run your business so you get paid first.

3.

Mindset

By Carol Dweck

Learn the difference between Fixed and Growth Mindsets and why this could by holding you back.

4.

Extreme Ownership

By Jocko Willink

Every great leader needs to understand what real ownership is. This is on my reading list for my team.

5.

The Dichotomy of Leadership

By Jocko Willink

A continuation of Extreme Ownership and a deep dive into what it looks like in real life.

6.

Flash Foresight

By Daniel Burrus

Learn how top businesses predict trends and solve problems before they even happen. The ultimate thinking outside the box book.

7.

They Ask, You Answer

By Marcus Sheridan

If you want to become the authority in your business and in your area. This book will blow your mind.

8.

The Infinite Game

By Simon Sinek

Stop thinking small and start thinking big. Find out why Apple wants to beat itself and why Microsoft wants to beat Apple

9

Never Split the Difference

By Chris Voss

One of the books on our Profit Sales System is based on. The perfect book on negotiation and communication.

10.

Building a Story Brand

By Donald Miller

Learn how to tell a story with your business and get people to love your brand.

Eric's Top 10

1.

The Slight Edge

By Jeff Olson

It's the smallest things you do day in and day out that point you in a vertical direction.

2.

Profit First

by Mike Michalowicz

Changes the way you look at, think about and count money in my business.

3.

The 10X Rule

By Grant Cardone

Doubling down on things that tick the needle on things that you want out of life. I don't even like Grant Cardone but I love this book!

4.

The Obstacle is the Way

By Ryan Holiday

Learn how to lean into problems with optimism. The opportunities are in our problems.

5.

75 Hard

By Andy Frisella

A program to test you mentally and physically. Miss one day and you have to start over. This ain't for sissies.

6.

Relentless

By Tim S. Grover

He is a legend amongst athletes. When you dive into your deepest abilities, you can achieve excellence at levels you never thought possible.

7.

The One Thing

By Gary Keller

With so many distractions on a daily basis, staying focused can be the hardest thing. Learn how to evaluate every decision you make.

8.

Crush It

By Gary Vaynerchuck

Learn the ins and outs of how I do marketing in my own business. Gary is the man when it comes to content creation.

9

Never Split the Difference

By Chris Voss

After 25 years in sales, this book blew my mind. I never understood the psychology of sales until I read this book.

10.

Awaken the Giant Within

By Tony Robbins

The first personal development book I ever read. It gave me the confidence to chase my dreams. I am forever grateful for this book.

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