Brad HuebnerIn sales, especially in the construction and contracting world, it’s easy to believe that quality alone will win the job. But in reality, people buy based on how they feel, not just on what they get.
Brad HuebnerThis system isn't just about charging for your time. It’s about positioning yourself as a premium professional, protecting your schedule, and increasing your profitability.
Brad HuebnerIn the world of contracting, two of the most common pitfalls are over-promising and under-bidding. These practices can lead to disastrous outcomes, both for the contractor and the client.
Brad HuebnerIn sales, especially for contractors, "less is more" is often forgotten. Many think demonstrating their expertise will impress clients. Quite the reverse, in fact. Talking too much can turn off customers.
